b'Process of Creating Goals, Objectives, and KSIsThe SGAP Steering Commi"ee began their work in November of 2020. The commi"ee was provided with four key areas of focus for their work: Heidelberg value, enrollment growth, diversity, equity, and inclusion, and nancial sustainability. It is these four key areas that formed the structural foundation of the SGAP, and led to the establishment of the four SGAP goals:1.Heidelberg Value - Gain Competitive Educational Market Advantages2.Enrollment Growth - Expand Student Educational Opportunity3.Diversity, Equity, and Inclusivity - Become A More Diverse, Equitable, and Inclusive Learning Community4.Financial Sustainability - Strengthen Resilience for University SustainabilityThe four SGAP goals are grounded in the need to di#erentiate Heidelberg from competitors in a saturated higher education marketplace, to expand institutional enrollment (through improved retention and through recruitment), to transform Heidelberg into a welcoming and inclusive community for all students, and to improve the institutions nancial stability. To achieve these goals, the SGAP Steering Commi"ee reviewed a series of objectives that would allow the institution to establish mile markers to measure the institutions progress on each goal. Each goal was assigned between four and six measurable objectives that the SGAP Steering Commi"ee believed would help the institution accomplish its goals. Although objectives have undergone several rounds of revision over the course of the SGAP Steering Commi"ees work, measurable objectives include:Goal 1: Heidelberg Value - Gain Competitive Educational Market AdvantagesObjectivesDi#erentiate Heidelberg in the higher education market.Increase 4-year graduation rate to 65% by 2025.Improve Freshman-to-Sophomore retention rate to 85% by 2025.Achieve 90% preferred placement by 2025.Goal 2: Enrollment Growth - Expand Student Educational OpportunityObjectivesIncrease total headcount to 1,200 by 2025.Increase campus engagement as measured by fall-to-spring retention.Recruit 60% of students from beyond 75 miles away from campus.Increase the female-to-male headcount to reach a 55:45 ratio.Transform athletics by building a eldhouse.10'