b'A!er nalizing the Four Strategic Goals, the SGAP Steering Commi"ee established a list of Strategic Objectives to help Heidelberg accomplish each Strategic Goal and the SGAP Mission and approach the SGAP Vision. The SGAP Steering Commi"ee then identied Key Strategic Initiatives to achieve each objective. There is signicant overlap between the Four Strategic Goals, the 19 Strategic Objectives, and the 52 Key Strategic Initiatives (KSIs). In combination, they work together to achieve the SGAP Mission and aspire to the SGAP Vision. The entire plan was informed and strengthened by our higher education market analysis, a SWOT analysis of each overarching goal, and the identication of critical success factors.Heidelberg must successfully execute the KSIs listed in the SGAP plan to accomplish our institutional objectives, reach our goals, and realize the strategic vision and mission identied by the SGAP commi"ee. The purpose of the SGAP is for Heidelberg University to survive the current crises (demographic changes and changing market demands, both of which were accelerated by COVID-19), and thrive in the competitive market of 21st century higher education. In order to survive and thrive, Heidelberg University must accelerate and achieve greater transformation, innovation, di#erentiation, and value over the next ve years and beyond.4'